Traya
Hair Growth Treatment
What is Traya?
Traya is a health-tech startup that provides expert hair care solutions for all hair and scalp-related problems. The company combines the goodness of three sciences, Ayurveda, dermatology, and nutrition, to provide a holistic approach to hair loss treatment.
What is Traya's Core Value Prop?
- Identifying the root cause of hair loss and providing personalised treatment.
- Deliver visible hair growth results and change the way a hair fall solution is approached
- Traya helps make hair healthier by using Ayurveda, Dermatology, and Nutrition.
- Goals include reducing hair damage, promoting healthy hair, improving scalp health, controlling hair fall, and encouraging hair regrowth
- With medical professionals and advanced AI technology.
Ideal Customer Profile:
Persona Type | ICP1 - Isha (Working professional) | ICP2- Sumit (Working professional) |
Demographics | ||
Age | 27 | 32 |
Gender | Female | Male |
Marital Status | Single | Married |
City | Bangalore | Delhi |
Employment Status | Employee | Employee |
Income Range | 15 - 20L per annum | 25 -30L per annum |
Profession | Marketing Professional | Sales Manager |
Living Situation | Individual Apartment | Family House |
Brands |
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Frequently used Apps | Social - WhatsApp, Instagram, LinkedIn, Twitter Entertainment - Netflix, Prime, Hot Star, Youtube, Spotify Food - Swiggy, Zomato | Social - WhatsApp, Instagram, Twitter Entertainment - Netflix, Prime, Hot Star, Youtube, Spotify, Zee5, Reddit, Quora Food - Swiggy, Zomato |
Most Money Spent on | Food, travelling, shopping, Clubs, Party, parlour and Salon | Food, Shopping, Wife, Restaurant, Shoes, Bills |
Money or Time? | Time is more important, i want results before i lose more hair | Time is more important |
Primary Goal | Personal - Good looks, healthy hair, confidence, body positivity | Personal - Wants to look good and young for himself and his wife |
Secondary Goal | Social - Appearance and validation | Social - Appearance and validation |
Pain Points | Hair fall, dandruff, oily scalp, hard water, weather change | Increased hair fall receding hairline |
Solution Tried | Tried multiple hair care brands, home remedies, salon treatments, etc. Even consulted doctors but hair fall keeps coming back. | Consulted doctor for medical solutions, tried multiple oils, not seeing pleasing results |
Eating/ Drinking/ Smking habits | Weekdays - Prefer home made food/ Don't smoke Weekends - Pizza, burger, Chinese/ Smoke sometimes/ Drinks with friends | Weekdays - Prefer home made food/ Smoke daily/ Sometime on weekdays Weekends - Nonveg, Indian food, Pizza/ Smoking daily/ Drinks most of the time |
How did you get to know about Traya? | I was looking for hair fall treatment online and then i saw Traya and took the hair test | My wife saw an ad on instagram and asked me to take a free hair test |
From how long you are using the product? | I have not started using it, but i am considering it. | I have started 1 month ago, I feel my hair fall decreased a little. but traya said it take 5 months so i am being patient right now. |
AHA moment? | Free Hair Test, Hair growth | Free Hair Test, Hair Growth |
What makes you trust Traya? | Lot of testimonials are there, which helps me trust them a little more that any other brand. | Doctor consultation, Ayurvedic meds and they tell you what changes you should make in your nutrition |
JTBD Framework:
Goals | Personal | Social |
|---|---|---|
ICP 1 - Isha |
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ICP 2 - Sumit |
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Onboarding Teardown 💇🏼♀️
Thank You....
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